One resource in short supply to the work at home entrepreneur is market research. In order for any entrepreneur to succeed, she needs to
- understand the people who will buy her product or service,
- how they will access it, and
- what they want it to do.
The entrepreneur also needs to know how to
- define the market,
- locate the information about the market, and
- use the information to meet the needs of the market.
The work at home entrepreneur who already has a shortage of resources such as
- time,
- money,
- information, and
- know how
needs direction, short-cuts (if there are any), and support as she learns how to find the information she needs. One way work at home moms gather their research is by talking with other work at home moms. This type of peer support is often used in business, education, and non-profit organizations. It is a form of role modeling which works extraordinarily well.
Case examples help. When people have the opportunity to learn by observing, they are able to benefit from the experience of others. That benefit is magnified by a feedback system. It also helps to have someone who knows the ropes, or how to locate the information, organize it, and present it in a way that's useful.
Future postings will provide examples of how informal social networks leverage resources, describe the merits of one strategy compared with another, and provide suggestions about where to locate more examples and resources for the work at home entrepreneur.
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